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HEALTHCARE AND LIFE SCIENCES SUBJECT MATTER EXPERT
CHOUCRALLAH KARAM 

Areas of Expertise

  • Internal audit and risk management

  • Strategic planning

  • Organizational change

  • Operating model review

  • Process improvement​​

​Industry Expertise

  • Pharmaceutical companies (manufacturers, distributors)

  • Providers (hospitals, clinics, medical cities)

  • Regulators (health authorities, ministries)

  • Payers (insurers, ACOs)

  • Educators (medical/health universities)

  • Investors (PE groups, healthcare funds, family offices)​

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​Education

  • MBA Ecole supérieure des affaires affiliated with  ESCP-EAP, France        

  • Bachelor of Industrial Engineering, Lebanese American University, Lebanon

  • Digital Health certificate from Harvard Business School

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Professional  Experience

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  • Choucrallah is a seasoned Healthcare and Life Sciences SME with 20 years of experience delivering over 50 projects in the GCC. He held many leadership roles including Managing Protiviti and Huron Consulting group’s Middle East healthcare and life sciences practices and played a pivotal role in PwC’s Health Industries team over a course of 7.5 years.

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  • Choucrallah also held healthcare delivery roles as head of both Project Management and Strategic Planning for Capital Health, a healthcare platform in Abu Dhabi with strong presence in specialized healthcare. Over the course of 2 years, he successfully conceptualized, commissioned and opened two world class healthcare facilities and helped grow the group to over 300 FTEs.

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  • Choucrallah brings a wealth of healthcare advisory experience in the MENA region and has consulted for more than 35 clients on more than 50 projects, ranging from healthcare providers and life sciences companies to healthcare regulators and payers.

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Major Projects

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Operational/Process Improvement/ERM/Audit projects:

  • Strategic risk assessment for a pharmaceutical portfolio of a sovereign wealth fund in Abu Dhabi

  • Project readiness assessment for a premier medical district in the UAE

  • Policies and procedures for a pharmaceutical distributor in KSA

  • ERM framework review for a healthcare regulator in Dubai

  • Internal audits for a large public healthcare provider network in Qatar

  • Payor contracting optimization using data analytics for a large private provider network in Abu Dhabi

  • Inpatient and outpatient audits for a private provider in KSA

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Strategic planning projects:

  • Tender mapping strategy for a large pharmaceutical manufacturer in the GCC

  • Financial planning and business intelligence for a large medical city in Abu Dhabi

  • Review of the IT strategy for a healthcare regulator in the UAE

  • Review of a strategic plan for a renowned government hospital in Saudi Arabia

  • Public health restructuring for a prominent government entity in Abu Dhabi

  • Market entry strategy for leading pharmaceutical manufacturer in the Maghreb region

  • Market entry strategy piece for a leading multinational distributor in Kuwait looking to enter the medical devices market.

 

Feasibility studies and market access/entry projects:

  • Market access for an infant formula provider in the Maghreb region

  • Feasibility study for setting up an allied health services program in the UAE for a top-rated US university

  • A primary and secondary market research study for a prominent government entity in Sharjah

  • Feasibility study for setting up a premium hospital in Abu Dhabi

  • Feasibility study for a medical city in Abu Dhabi

  • Feasibility study for a rehabilitation hospital in Abu Dhabi

CORPORATE FINANCE AND INVESTMENT ADVISORY
JESSICA ESTEFANE

Areas of Expertise

  • Corporate finance and investment analysis

  • Financial modelling and business valuation

  • Financial feasibility studies and business planning

  • Capital structuring and fundraising support

  • Transaction advisory and due diligence

  • Financial forecasting and performance assessment

​Industry Expertise

  • Healthcare and education

  • Financial services and investment management

  • Professional services

  • Food and beverage

  • Telecommunications, utilities and industrial sectors

  • Privately held businesses and investment groups

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​Education and Professional Qualifications

  • Master's degree in Finance, ESA Business School, Lebanon

  • Master of Business Administration (MBA), ESA Business School, Lebanon

  • Bachelor of Arts in Media & Communication, Lebanese American University, Lebanon

  • CFA Charter (awarded in 2013), CFA Institute

Professional  Experience

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  • Jessica is a corporate finance and investment professional with experience in GCC financial markets, equity research and financial advisory. Prior to co-founding Improstrat, she worked at SHUAA Capital as an equity research analyst, covering publicly listed companies across telecommunications, utilities, oil & gas and industrial sectors. Her work involved financial modelling, company valuations, fundamental research and investment recommendations for institutional investors.

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  • Through Improstrat, Jessica has supported shareholders, privately held businesses and investment stakeholders across a range of corporate finance and strategic advisory engagements. Her experience includes business planning, financial feasibility assessments, financial forecasting, capital structuring, transaction support and due diligence coordination. She has contributed to buy-side and sell-side mandates with an aggregate transaction value exceeding AED 550 million..

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  • Jessica combines a rigorous analytical approach with an understanding of commercial and operational considerations, helping clients evaluate investment opportunities, assess financial sustainability and make informed capital allocation decisions.

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Selected Advisory Experience

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  • Education sector investment: Financial modelling and investment assessment for a Saudi asset management firm evaluating the potential acquisition, refurbishment and relaunch of a school in Dubai, including coordination with legal advisers.

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  • Greenfield projects: Financial forecasting, capital requirements assessment and equity financing support for new business initiatives.

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  • Mergers and acquisitions: Valuation analysis, financial modelling, investor materials and due diligence coordination for buy-side and sell-side mandates.

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  • Business planning: Integrated financial models incorporating revenue projections, cost structures and multi-scenario forecasts for privately held companies.

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  • Financial performance: Financial diagnostics, restructuring assessments, budgeting and performance monitoring across several industries.

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