IMPROSTRAT

Every project begins with an idea. The difference between success and failure often lies in whether that idea is tested rigorously before capital is committed.

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A feasibility study evaluates whether a proposed venture can generate sustainable cash flows and meet the risk-adjusted return expectations of stakeholders. Its purpose is not simply to produce projections, but to determine whether the concept is commercially viable — and if so, under what conditions.

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Feasibility studies are typically commissioned:

• By SME owners at the concept stage

• By larger companies evaluating new products or expansions

• By investors reviewing potential projects

• By public entities assessing policy implementation

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While each assignment is unique, our approach generally includes:

 

1. Project Definition & Scenario Analysis

Clarifying objectives, defining scope, and evaluating alternative structures or execution paths.

 

2. Market & Commercial Assessment

Conducting market research to evaluate demand potential, competitive positioning, distribution channels, and realistic market share assumptions.

 

3. Operational & Technical Review

Assessing organizational requirements, operational setup, cost structure, and implementation logistics.

 

4. Financial Analysis

Building integrated financial projections, evaluating funding requirements, and analysing projected returns under multiple scenarios.

 

5. Recommendation

Providing a clear, structured conclusion. While financial projections are central, qualitative and strategic considerations are also weighed before forming a final view.

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The output is a comprehensive report outlining assumptions, projections, risks, and a reasoned recommendation to support decision-making.